Al Yasra Foods’ reputation for efficiency and quality service is nurtured over the years through skillful use of resources and facilities. This has helped us achieve leadership position for the brands we partner with.
Currently, over 1,500 motivated team members service our customers’ needs across our operations in Kuwait and Iraq. With a fleet strength of about 400 vehicles, we provide maximum coverage of all trade channels – Modern trade, traditional retail, Food Service &HoReCa and Home Delivery leaving no opportunity unexplored in the marketplace.
Al Yasra Foods has established this competitive edge through efficient distribution networks, impeccable End to End Cold Chain Management and reliable logistic services. Our centrally located, state-of-the-art Distribution Centre in Kuwait has over 40,000 cubic metres of temperature-controlled and approx. 10,000 sq. metres of ambient warehouse space.
We firmly believe that technology drives our business. The Company deploys Oracle E-Business Suite in its Kuwait and Iraq operations.
Distribution Centre operations in Kuwait are automated through Infor Warehouse Management System using Radio Frequency based wireless terminals. The sales force is equipped with Handheld Terminals that enable seamless information flow.
15 branches spanning all regions ensure our wide presence across Iraq. Through a fleet strength of over 150 vehicles, we service over 450 customers and directly cover about 75% of the Iraqi market.
Well-equipped Distribution Centres are currently being commissioned in all regions of Iraq. Training of Iraqi human resources to bring them up to world standards and roll out of Mobile Computing Solutions to Iraq are major objectives for the coming year.
As we create a strong resource base of trained talent and reliable infrastructure in Iraq, we are confident of building an exciting future in a growing economy.